BLOOM DIGITAL PTY LTD

ACN 622220919 · Restructuring · 2026-09-23

recurring_service_agency

Low operational work

0/5

Attractiveness

20

Confidence

0.28

Ways in

docs

Research

Bloom Digital is a small Australian social media agency. It sells monthly done-for-you social media management retainers: Bloom Basic at $1300/month and Bloom Plus at $1600/month. These cover content creation, posting, inbox management and analytics reports. It also sells add-ons such as paid ads, SEO, content shoots and podcast studio hire. I found no software product and no hosting or care-plan book. The business appears to depend on its founder's own creative labour (the testimonials name 'Racheal'). I found no public notice of the administration.

Human hours a week after AIHosting only: not applicable, because there is no hosting part. With the retainers and their included labour: about 10-20 or more, depending on the number of clients. The client count is unknown.
AI and tools can doDraft posts, captions, scheduling, monthly analytics reports, invoicing and first-line inbox triage can be largely automated with AI and standard tools.
Operating changesThis is assumed, not verified. The buyer would need to move clients to new contracts, because the retainers are likely month-to-month and could end at once. Clients may leave. Pricing could be cut and content volume reduced. The buyer would have to stop add-ons such as shoots, event work and podcast studio hire.
Stays humanClient relationships and approvals, original photo and video content, handling client social accounts and brand voice, and responding to comments and complaints. Paid ads need ongoing management.
Why valuableIt has a possible client list and a brand with a public price list. That is all, and it is a thin asset.
FitPoor. This is a labour-based marketing agency with no software, no hosting and no lock-in. It does not match the buyer's wish for sticky B2B software that one part-time technical person can run.

Next step

Check the ASIC published notices for ACN 622220919 and HM Advisory's current appointments page for any sale notice. If one exists, ask the administrator which assets are for sale, and whether there is a client list and how many clients are on active retainers. Given the weak fit, deprioritise it unless there is a cheap client list.

Risks

  • There is no software, so this is not a software business.
  • The clients are not locked in and may have left during the administration.
  • Delivery depends on the founder's creative skills and client relationships.
  • Contracts and accounts may not transfer.
  • Social accounts are controlled by the clients.

Unknowns

  • The number of clients and whether they still pay.
  • The actual administration status and any sale process, since no ASIC or administrator notice was found.
  • The contract terms.
  • Which assets are for sale.
  • Whether the 'docs' and 'self_serve' signals from the first screen mean anything beyond the marketing website.

Researched 16 Oct 2026 00:33 · US$0.06

Score

DimensionRatingEvidenceWhy
recurring_customers2/5verifiedThe plans are retainers, but I found no client count and no evidence the clients are still paying. The administration probably disrupted them.
software_ownership0/5inferredThere is no software or hosting. The only assets are client relationships, a brand and a domain. Social accounts belong to the clients.
customer_stickiness1/5unknownSocial media retainers are easy to cancel. There is no hosting, DNS or data lock-in.
low_operational_complexity0/5unknownThere is no hosting-only part. All of the revenue is labour: weekly posts, content creation and inbox management. AI can draft content, but a client-facing retainer would still need roughly 10 or more hours a week.
technical_recoverability?unknownThere is no technology stack to assess.
acquisition_accessibility2/5unknownHM Advisory is a contactable administrator. I found no sale notice, and the entity is a very small agency.
capital_fit4/5unknownAny assets would almost certainly cost well under A$30k. The value is low.

Evidence

verified Monthly retainer plans are priced publicly
“$1300/month”		 bloomdigitalco.com.au
verified Only two testimonials are shown. There are no logos, case studies or client counts.
“Nutrition Now”		 bloomdigitalco.com.au
inferred No software product is named. The service is delivered by people.
“3-4 posts per week on Instagram & Facebook”		 bloomdigitalco.com.au
unknown A web search found no ASIC notice or sale notice for Bloom Digital. The administrator is Stephen Dixon of HM Advisory, who is contactable as a firm. publishednotices.asic.gov.au

Company

PractitionersStephen Dixon (HM Advisory); DIXON, STEPHEN ROBERT
IndustryComputer System Design and Related Services · Western Australia
Pre-filterindustry industry: Computer System Design and Related Services

History

  • 2026-09-22 Restructuring (DIXON, STEPHEN ROBERT)
  • 2026-09-23 Restructuring (Stephen Dixon (HM Advisory))

ASIC notices

publishednotices.asic.gov.au notice

Screen

The company sells monthly social media management retainers (Bloom Basic and Bloom Plus) with recurring posting, inbox management and reporting, and no software product is named.

bloomdigitalco.com.au · live · matched by name+domain
“Bloom Digital Co. Your next reliable Social Media Manager My name is”

customers: Named client testimonials from businesses “If you want someone reliable, fast, and easy to work with, I highly recommend Racheal.”

revenue_model: Monthly package pricing for social media management “$1600/month”

recurring_services: Tiered ongoing social media management plans “Plans for all levels”

status: Portfolio of recent client work is shown “My recent work Click on the videos to view!”

Website probe

docsself_serve

docs: Checkouts Overview support.leadpages.net

self_serve: 3-Month analytics report $1300/month Sign me up Bloom Plus 5-6 posts per bloomdigitalco.com.au