SYNCHROMEDIA GROUP PTY LTD

ACN 098798326 · Restructuring · 2026-08-24

promisingrecurring_service_agency

Low operational work

3/5

Attractiveness

51.6

Confidence

0.35

Ways in

login, live_login

Research

Synchromedia Group (SMG) is a Brisbane web company that says it has served 'thousands of customers since 2001'. It sells WordPress/WooCommerce web design, SEO and online marketing, and recurring hosting (cPanel, WordPress and WooCommerce hosting, domains) and website care plans. It names no software product that it owns. The administration was not confirmed by search.

Human hours a week after AIHosting only: about 3-6, depending on the client count and infrastructure, which are unknown. Hosting plus care plans with their included labour: about 15-30+. The number of clients in each part is unknown.
AI and tools can doWordPress core, plugin and theme updates, daily backups, uptime and security monitoring, SSL renewal, account provisioning, invoicing and card payments, first-line email support, and simple content changes.
Operating changesThe buyer would take only the hosting clients, or move care plans to hosting plus self-service. The buyer would end included support minutes, bespoke design and marketing work, and phone support, and could raise prices. This can start only as contracts and monthly terms end, and it depends on whether the contracts transfer at all. Some clients, especially WooCommerce shops expecting support, would likely leave.
Stays humanHandling hacked sites and outages, email and deliverability problems on shared hosting, migrating clients off the existing infrastructure, billing disputes, and a few client calls. If care plans stay, there is also the included support and WooCommerce work.
Why valuableThe business has a long-running recurring hosting and care-plan client book on mainstream WordPress stacks, and the hosting-only part could be run by one technical person if the client book can be bought.
FitIt fits the buyer only partly. It is an agency and not a software product, and the fit depends on buying just the hosting client list cheaply.

Next step

Look up the ASIC published notices for ACN 098 798 326 to confirm the appointment type and the administrator's contact, then ask the administrator whether the client list, hosting accounts and domain contracts are for sale, and request client counts by plan.

Risks

  • The administration or restructuring status and the sale route are unconfirmed.
  • Client contracts, hosting accounts and domains may not be transferable.
  • Client numbers may have fallen, and the thousands-of-customers claim is old marketing.
  • Shared hosting brings security and email incident risk.
  • The underlying data centre or reseller hosting arrangements may not carry over.

Unknowns

  • The administrator and sale process
  • The number of hosting-only clients versus care-plan clients
  • Churn
  • Revenue
  • Who the hosting infrastructure provider is
  • Whether the company is still trading
  • The identities of the logo clients

Researched 16 Oct 2026 00:32 · US$0.06

Score

DimensionRatingEvidenceWhy
recurring_customers3/5verifiedMonthly hosting and care plans exist and the company claims thousands of customers since 2001. The count of current paying clients is unverified and the true recurring book may be much smaller.
software_ownership1/5unknownNo in-house software was found. The transferable assets would be client contracts, hosting accounts and domains, and whether these can be sold is unknown.
customer_stickiness3/5unknownHosting, DNS and domains create moderate lock-in, but WordPress sites are easy to migrate. Sticky only while the clients stay.
low_operational_complexity3/5inferredThe hosting-only part would be automatable, but cPanel shared hosting has hacked-site and email incidents and non-technical clients who need hand-holding. The care plans include labour and WooCommerce support, so that part is heavier.
technical_recoverability4/5unknownWordPress, WooCommerce, PHP and cPanel are mainstream and maintainable. The hosting infrastructure and server contracts are unknown.
acquisition_accessibility1/5unknownNo administrator notice or sale process was found, and the brief's 'Restructuring' status may mean a restructuring plan rather than a liquidation sale. The administrator contact is unconfirmed.
capital_fit?unknownNothing is known about the asking price or the size of the client book, so this cannot be rated.

Evidence

verified The company claims thousands of customers since 2001. This is a marketing claim and the number of current paying clients is unknown.
“Delivering Innovative Website Design, Website Marketing, SEO and Website Hosting to Thousands of Customers since 2001.”		 smg.com.au
inferred Hosting is priced monthly, starting at $14.95/mo for cPanel and $49.95/mo for WordPress and WooCommerce hosting. The exact page wording was paraphrased by the fetch tool, so this is not a verbatim quote. smg.com.au
inferred Care plans carry included support labour: Bronze $99/mo with 30 minutes, Silver $149/mo with 60 minutes, Gold $199/mo with 60 minutes plus a WooCommerce refresh every 36 months. These are paraphrased from the page. smg.com.au
unknown No owned software product was found. The company appears to be an agency that resells hosting and delivers services. smg.com.au
unknown Searching for the administrator's notices found nothing for Synchromedia. The administrator named in the brief (Matthew Hudson) is unconfirmed, and no sale notice was found. publishednotices.asic.gov.au

Company

PractitionersHUDSON, MATTHEW CHARLES
IndustryData Processing, Web Hosting and Electronic Information Storage Services · Queensland
Pre-filterindustry industry: Data Processing, Web Hosting and Electronic Information Storage Services

History

  • 2026-08-24 Restructuring (HUDSON, MATTHEW CHARLES)

ASIC notices

none read

Screen

The pages sell web design, SEO and marketing services alongside hosting and care plans that carry monthly prices, and they name no software product the company owns.

smg.com.au · live · matched by name+legal
“News & Case Studies Contact Connect to Screen Copyright © 2026 Synchromedia Group”

customers: Business says it services thousands of clients in Australia and overseas. “servicing thousands of clients all over Australia and overseas.”

revenue_model: Hosting plans are listed with a monthly starting price. “From $14.95 / mo”

recurring_services: Care plans are sold as monthly plans, with the Gold plan priced per month. “$199 /mo”

recurring_services: Hosting is sold as a recurring plan with support and backups. “Trusted Australian Web Hosting with 24/7 Support”

technology: Websites are built on WordPress and WooCommerce with PHP development. “WordPress WooCommerce PHP development”

status: Business presents itself as operating since 2001, and the site footer is dated 2026. “Delivering Innovative Website Design, Website Marketing, SEO and Website Hosting to Thousands of Customers since 2001.”

Website probe

loginhigh_touchself_servelive_loginlive_loginlive_loginlive_login

login: My Account billing.smg.com.au

high_touch: Trusted Australian Web Hosting with 24/7 Support Based in Brisbane. 99.95% smg.com.au

self_serve: Hosting Option 2 (20Gig) 30 minutes per month support time Detailed monthly reports smg.com.au

live_login: the page has a password field smg.com.au

live_login: the page has a password field smg.com.au

live_login: the page has a password field smg.com.au

live_login: the page has a password field smg.com.au